bestsellers in lighting lighting home

bestsellers in lighting lighting home

Surprise your potential buyers. Give them chocolate frosting!

After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. Now in the information age we expect to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor.

Metaphor means wedding a word to an image, sound or feeling. Metaphor is a fusing of dissimilar entities into one new image. Metaphor asserts a likeness between two unlike things. Images are word pictures that give language power and richness by involving our senses in the experience. When you wed an image or feeling to something totally unexpected, you produce a new pattern–a metaphor that creates a powerful picture and reader enjoyment.

The purpose of metaphor is to intensify your awareness of the images around you. Clichés are worn out metaphors. Avoid platitudes because your reader will be bored with them and not read on. Write naturally and avoid pompous words like “utilize.”

Metaphors create tension and excitement by producing new connections. Hence, they reveal a truth about the world we previously didn’t recognize. The power of metaphor is to surprise us…. Marilyn Ferguson, author of The Aquarian Conspiracy, says, “Metaphor builds a bridge between the hemispheres, symbolically carrying knowledge from the mute right brain so it can be recognized by the left as being like something already

known.”

When your potential customers glance (about 12-15 seconds) at your front cover and back cover, and see originality there through metaphor, they will gain insight that sheds new light on a familiar concept, idea, event or feeling. Your metaphors hook and seduce them. Now, they will hand you their check or credit card feeling good about themselves for the decision.

To Enhance your Writing Practice This Fieldwork:

1. Start a Metaphor List. Keep it filed where you can find it easily and add to it. Every time you hear a good one, write it down. Use other people’s metaphors as a springboard for you own.

2. Play with these exercises:

Practice: Writing is…as painful as a tooth being pulled… riding a roller coaster… a self-revelation. Now try your book’s title or part of your “tell and sell” (unique selling proposition which includes benefits), and back cover copy. Self-care is…a bubble bath in the middle of a workday… breathing in the mountain air… lighting a candle near my workstation.

3. Complete these metaphor starters: Remember to use concrete words–of image, sound and feeling. Forgo all clichés.

I’m as silly as

I’m as frazzled as

I’m as happy as (no clams, please)

I’m as frayed as

I’m as dizzy as

I’m as low as

I’m as powerful as a

I’m as sleepy as

I’m as tired as

I’m as cold/hot as

I’m as energetic as

I’m as spiritual as

I’m as comfortable as

I’m as loose as

Expand the list using the subjects of your book. Think and picture your audience as you create more powerful writing.

4. Re-define all general benefits in your introduction, “tell and sell,” or sales letter. Instead of saying, “Read my book and live life well,” make your benefit more specific such as “Read my book and your life will look like….” Or, “Read my book and your life will feel like….”

5. Finish These Statements to Warm Up:

-Stress is…

-Authentic is…

-Health is…

-Spiritual is…

-Marketing is…

-Promotion is…

-Profits are…

-More life is…

-Better Communication is…

-More money is…

Let your potential buyer know how they will see or feel themselves after they read and use your book’s ideas and

suggestions. When they can see or feel it for themselves, they are more comfortable buying. They need to see the results (benefits) and feel themselves better for using your product.

6. Just for fun:

“I was as dizzy as a dervish, as weak as a worn-out washer, as

low as a badger’s belly, as timid as a titmouse, and as unlikely to

succeed as a ballet dancer with a wooden leg.”

Each of you has the powerful potential for making connections

and seeing relationships in your own unique way. Metaphor

making is a highly personal and richly creative experience. Play

with metaphors and use them in all of your writing–even your sales materials.

Judy Cullins © 2004 All Rights Reserved

GROK by LEDS 20-0221-S3-F1 U Adagio Chandelier in Polished and Burnished Aluminum and Anti-Glare Glass $499.00 ...

GROK by LEDS 00-0573-21-B8 U Oxigen Six-Light Pendant in Chrome and Satin Glass with 6 T4 G9-Base Maximum 50-Watt Bulbs $512.00 ...

GROK by LEDS 15-0158-N3-E9 U Ska Semi Flush in Grey Texture and Optic Glass with 1 T-3L Maximum 100-Watt Bulb $228.00 ...

GROK by LEDS 20-0221-S3-F1 U Adagio Chandelier in Polished and Burnished Aluminum and Anti-Glare Glass $499.00 ...

GROK by LEDS 00-0573-21-B8 U Oxigen Six-Light Pendant in Chrome and Satin Glass with 6 T4 G9-Base Maximum 50-Watt Bulbs $512.00 ...

GROK by LEDS 15-0158-N3-E9 U Ska Semi Flush in Grey Texture and Optic Glass with 1 T-3L Maximum 100-Watt Bulb $228.00 ...

Brooksdale Chandelier by Landmark Lighting $322.2 The Landmark Lighting Brooksdale Chandelier blends vintage and casual modern lines to create a fixture of singular beauty and function ideal for a variety of decors. The arms of the metal frame take a gentle curve upward to hold aloft the five glass shades, which provide warm uplighting and clean, soft lines. Based in Pennsylvania, Landmark Lighting was founded in 1996 to create quality lighting fixtures--in styles ranging from restoration to transitional to contemporary--that will enhance the home and be enjoyed as prized possessions for generations. Landmark Lighting is a division of ELK Lighting. The Landmark Lighting Brooksdale Chandelier is available with the following: Details:5 White glass shadesMetal framePolished Chrome finishRound ceiling canopyOne 6" and two 12" extension rods with swivelUL ListedLighting: Five 100 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 5-7 days. Dimensions: Fixture: Height 14 In., Width 25 In.

Tribeca Chandelier by ELK Lighting $556.2 Reserved elegance defines the ELK Lighting Tribeca Chandelier, its trimmed appearance fitting in perfectly with the Manhattan lifestyle. Features 6 hardback Cream fabric shades tipped in black. A shiny Polished Nickel finish gives the look a contemporary edge, sharp yet approachable, great for the modern home. Founded in Eastern Pennsylvania in 1983, ELK Lighting designs and delivers "Lighting for Distinctive Homes." As such, the exclusive line of ELK Lighting products has extraordinary designer appeal matched by an emphasis on value and craftsmanship. The ELK Lighting Tribeca Chandelier is available with the following: Details:6 cylindrical Cream hardback fabric shadesMetal framePolished Nickel finishRound ceiling canopy3' chain6' wire includedUL ListedPart of the Trump Home CollectionLighting: Six 60 Watt 120 Volt Candelabra Base Incandescent lamps (not included). Shipping: This item usually ships within 5-7 days. Dimensions: Fixture: Width 25 In., Height 31 In., Overall Hanging Length Adjustable to 69 In.

Adamson Flushmount by Landmark Lighting $207 The Landmark Lighting Adamson Flushmount combines clean Mission design with curvaceous Art Nouveau to create a one-of-the-kind lighting statement in transitional interiors. It features a square of Tiffany-style Cream art glass, which sheds a warm glow as it highlights the delicate Matte Black metal filigree. Based in Pennsylvania, Landmark Lighting was founded in 1996 to create quality lighting fixtures--in styles ranging from restoration to transitional to contemporary--that will enhance the home and be enjoyed as prized possessions for generations. Landmark Lighting is a division of ELK Lighting. The Landmark Lighting Adamson Flushmount is available with the following: Details:Hand-made Cream art glass shadeMetal frameMatte Black finishUL ListedPlease Note: Due to its hand-made nature, each piece of Tiffany glass will vary slightly in color and pattern. Lighting: Two 60 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 5-7 days. Dimensions: Fixture: Width 14 In., Height 5 In.

Elm Postmount by Hinkley Lighting $279 The Hinkley Lighting Elm Postmount combines Asian detailing with Craftsman design for a blended look that works with a variety of home architecture styles. Warm, distressed Amber Etched glass creates welcoming lighting, best complemented by the Elm Pendant and Wall Sconce. Post not included. Cleveland-based Hinkley Lighting is driven by a passion to combine design and function to create exceptional lighting solutions. Family-owned Hinkley began as a traditional lantern company in 1922, and, still today, they produce top quality outdoor lighting. Hinkley Lighting has also expanded to include a full range of interior lighting solutions, including chandeliers, sconces, pendants and vanity lights. The Hinkley Lighting Elm Postmount is available with the following: Details:Distressed Amber Etched glass shadeRegency Bronze finishIncludes a 3" post fitterPost not includedUL Listed for wet locationsOptions:Lamping: Fluorescent, or Incandescent.Lighting:Fluorescent option utilizes one 26 Watt 120 Volt Type GU24 Compact Fluorescent lamp (included).Incandescent option utilizes one 100 Watt 120 Volt Medium Base Incandescent lamp (not included).Shipping: This item usually ships within 7 days. Dimensions: Fixture: Height 19 In., Width 9 In.

Delgado Flushmount by Landmark Lighting $261 Strips of smoked Tiffany glass curve elegantly into one another in this unique take on the drum flushmount. Made for the soft contemporary home, the Landmark Lighting Delgado Flushmount is a beautiful addition to a variety of spaces due to its neutral colors and handsome composition while a White bottom glass diffuser ensures an even spread of light. Based in Pennsylvania, Landmark Lighting was founded in 1996 to create quality lighting fixtures--in styles ranging from restoration to transitional to contemporary--that will enhance the home and be enjoyed as prized possessions for generations. Landmark Lighting is a division of ELK Lighting. The Landmark Lighting Delgado Flushmount is available with the following: Details:Drum-shaped curved smoked Tiffany glass shadeWhite bottom glass diffuserMetal supportsBlack Chrome finishUL ListedPlease Note: Due to its handmade nature, each piece of Tiffany glass will vary slightly in color and pattern. Lighting: Two 60 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 5-7 days. Dimensions: Shade: Height 5 In., Diameter 14 In.

Southern Chandelier by Maxim Lighting $360 The Maxim Lighting Southern Chandelier beautifully complements the home with its classic metal framework, Kentucky Bronze finish, and genteel Latte glass shades that provide an abundant layer of warm and engaing illumination. Maxim Lighting, headquartered in California, offers high-quality lighting fixtures in a variety of designs, finishes, and glass styles that complement contemporary and transitional interiors. The Maxim Lighting Southern Chandelier is available with the following: Included Features:Latte glass shades.Metal body.Kentucky Bronze finish.One ceiling canopy.120 in. field-adjustable chain. 204 in. electrical wire.UL Listed. Lighting: Utilizes five 100 Watt 120 Volt Medium Base Incandescent lamps (not included).Shipping: This item usually ships within five business days. Dimensions: Fixture: Width 29 In., Height 24.5 In., Overall Length Adjustable to 144.5 In. Chain: Length 120 In.

Lureau Sconce by ELK Lighting $75.6 Clean, modern style with excellent functionality. The ELK Lighting Lureau Sconce diffuses and warms the light with a soft fabric shade, creating a ray of natural-looking illumination along a wall. Its metal accents are finished in a chic Polished Nickel--a touch of elegance for the soft contemporary home. Founded in Eastern Pennsylvania in 1983, ELK Lighting designs and delivers "Lighting for Distinctive Homes." As such, the exclusive line of ELK Lighting products has extraordinary designer appeal matched by an emphasis on value and craftsmanship. The ELK Lighting Lureau Sconce is available with the following: Details:White fabric shadeTranslucent bottom diffuser with metal accentMetal supports Polished Nickel finishRectangular wall plateUL ListedLighting: Two 60 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 5-7 days. Dimensions: Fixture: Height 5 In., Depth 7 In., Width 13 In.

Tera Planter by Twist Lighting $203.2 Classic planter design recreated for the contemporary or soft contemporary home. The Twist Lighting Tera Planter is a great option for your potted trees and manicured shrubbery. Line several of the same size along a walkway or place three different sizes together for a layered, multi-leveled look. Made of durable, weather resistant plastic. Based out of Quebec, Canada, Twist Lighting is known for their decorative outdoor lighting and furniture pieces that harmonize with the surrounding landscape. They offer a contemporary "twist", if you will, to Mother Nature's home. The Twist Lighting Tera Planter is available with the following: Details:Rotomoulded polyethylene constructionWeather resistantCapacity: Small 777.72 oz., Medium 1014.42 oz. and Large 1521.63 oz.Options:Color: Black, Brown, or Mocha.Size: Large, Medium, or Small.Shipping: This item usually ships within 1-2 weeks. Dimensions: Small Item: Height 20 In., Width 22 In. Large Item: Width 20 In., Height 33 In. Medium Item: Width 26 In., Height 24 In.

Attitude Chandelier by Forecast Lighting $418 The overlapping triangular frame of this 3-light chandelier is effortless in its elegance and simplicity. The Forecast Lighting Attitude Chandelier features three cylindrical white opal glass shades and is supported by three adjustable aircraft-grade cables of 10' each. Available with a high gloss white or black frame and ceiling canopy. Dedicated to seeking customer feedback, Forecast Lighting has generated distinctive lighting designs that clearly stand out in a crowded marketplace. Founded in Southern California in the early 1970s as Forecast Lightolier, this unique lighting company has an in-house design team that travels the world to identify materials and trends that will ultimately result in extraordinary lighting for the home and office. The Forecast Lighting Attitude Chandelier is available with the following: Details:3 cylindrical White Opal glass shadesMetal frameRound metal ceiling canopyThree 120" fully adjustable aircraft cablesUL ListedOptions:Finish: High Gloss Black, or High Gloss White (shown).Lighting: Three 75 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 1-2 weeks. Dimensions: Fixture: Length Adjustable to 125 In., Width 23.5 In., Height 8 In. Cable: Length 120 In.

Evan Chandelier by Forecast Lighting $458 With its elegant, cool simplicity, the Forecast Lighting Evan Chandelier is a lovely choice for lighting bedrooms, kitchens and living rooms. Available in two finish/glass combinations--one is more sleek and modern, the other is more classic and warm. With a rounded triangular frame and six lovely Obscura glass uplights. Dedicated to seeking customer feedback, Forecast Lighting has generated distinctive lighting designs that clearly stand out in a crowded marketplace. Founded in Southern California in the early 1970s as Forecast Lightolier, this unique lighting company has an in-house design team that travels the world to identify materials and trends that will ultimately result in extraordinary lighting for the home and office. The Forecast Lighting Evan Chandelier is available with the following: Details:6 Obscura glass shadesMetal frameRound metal ceiling canopy4", 8", 12" and 24" internally threaded stemsUL ListedOptions: Finish and Glass: Satin Nickel with Obscura White (shown), or Sorrel Bronze with Obscura Amber.Lighting: Six 60 Watt 120 Volt Candelabra Base Incandescent lamps (not included). Shipping: This item usually ships within 1-2 weeks. Dimensions: Fixture: Height 22 In., Width 22 In., Length Adjustable to 72 In.